Business Banking @ Canada's Credit Unions

THE NINE PRINCIPLES

Also known as what makes us different from banks.

• We're your advocates.

  The credit union person who serves you represents you. When financing decisions are being made, you'll find we have more local influence over these decisions.

• No musical chairs.

  We're big believers in continuity. We'll try to keep the people we put in front of you in front of you longer. The trust you build today will remain intact tomorrow.

• Cutting red tape.

  It's a fact of business that policies sometimes limit what you can do. So here's what we do better – we'll be more accountable, we'll do it personally, and we'll never pass the buck. Sound fair?

• Good judgment vs. formulas.

  Fact is formulas are used to calculate potential and assess risk. But formulas are only one measure. So is your character, your business plan as is your track record.

• Personal service vs. technology.

  We're not against it – quite the opposite. We use technology to make personal service better. On-line banking, ATM access and other advancements are always tailored to you, not the other way around.

• Access to experts.

  What good are financial experts to you if their smarts are reserved for giant corporations? As a credit union member, you have not only access to our best talent but to a full range of expertise.

• Access to humans.

  Call centres are wonderful things. So is voicemail. But never at the expense of picking up the phone to connect with a warm, thinking human on the other end of the line. Like at a credit union.

• Getting to yes.

  'No' should never be the only answer or the last word. Every business owner deserves an opportunity to make good things happen. We'll help you figure it out.

• Riding the cycles with you.

  Everyone has good days and bad days. Every business goes through the natural ups and downs. What gets you through is the trust we build together. This isn’t lip service. It's business banking between equal partners.